
S2 E18 - The Current State of Content & Messaging in B2B Sales
Stacking Growth | The B2B Marketing Podcast
00:00
I Love Every Single Marketer Who Comes Inbound
i find too many marketers who don't understand the industry and kind of e the target audience. I scratchd my head a little bit when i asked very simple questions like, what's your a c v nd, which ver s? And i get puzzled. If you've been at your company for any amount of time, for the most part, do you understand what your business does? You can see when people don't understand. It's so obvious to us, right? When we see a cold email, or we talk to somebody, or we see an ad, it's like an instinct. You can tell immediately that they don't you're talking about. This doesn't sound
Transcript
Play full episode