How Do Conversion Rates Drop When a Minority Is on the Page?

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I think that it's something especially in our industry, we do need to talk about more. It also goes along the line of how skeptical we are as a people. You can mitigate the blowback by doing it with stats and facts. But I encourage one, I encourage anybody listening, look it up. We can Google this and literally be able to see like, how do conversions rates drop when a minority is on the page? And it's not just like marketing world, it's most other situations too.

Maestro Stevens is an entrepreneur and brand strategist.

Maestro is the Founder of The Iconic Expressions, a brand marketing agency based in Cleveland, Ohio, that helps minority-owned brands connect with their audience utilizing marketing strategy and automation.

He is also the Founder of Iconic eLearning, an online education platform that teaches young minority entrepreneurs what they need to know about branding and marketing to start and scale their businesses.

We dive into Maestro's journey from music producer to entrepreneur, with many topics along the way, including: