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How Do Conversion Rates Drop When a Minority Is on the Page?
I think that it's something especially in our industry, we do need to talk about more. It also goes along the line of how skeptical we are as a people. You can mitigate the blowback by doing it with stats and facts. But I encourage one, I encourage anybody listening, look it up. We can Google this and literally be able to see like, how do conversions rates drop when a minority is on the page? And it's not just like marketing world, it's most other situations too.