036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
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The Biggest Opportunity for Growth Is Money
If you force yourself to learn things in the side of your brain that you 're not then all your connections then grow geometrically instead of segmentally. The massive opportunity for growth is to look at the area of the brain where you are not naturally comfortable. An agency must be good because it a one more accounts and made more money. People don't want to think beyond, i'll make a great ad and the product will sell. And now look at the whole process. If we're looking up, actually, where can i take this 20 million quid and be effective? Where in the entire process can i spend that best? There's a little bit more to it than
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