The price of crude oil has jumped by 70 % this year. Freight and shipping costs are on a ter, both locally as well as internationally. If the raw material is being imported, they have typically paid for in dollars. And since the indian rupee has fallen by nearly three point five% against the dollar, that adds o cost some more. Bottom line, all of this is beginning to compress margins. Since asient pains has refused to pass on a bulk of these costs to consumers, its profitability has suffered. Other players include burger pains, con nerolak and act so noble have fared significantly worse in the past year. So yes, this may be a temporary blip