How Taylor Swift Conquered the Internet, Plus: Xtra Xtra the Bird is Dead
Offline with Jon Favreau
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Taylor Swift's Brilliance Is in Her Ability to Be a Direct to Consumer Brand
"I think she understands intuitively the language that her fans speak," Nora says. "Every single person who calls themselves a Swiftie and is messing around in the deep dark corners of the internet lives with the possible chance that they're going to get a like on their profile because she goes and does that." She kicks off the Evermore section of her first show by telling the crowd that she loves the album despite what she sees on TikTok.
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