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Everyone knows what YouTube is. Few know how it really works.
Decoder with Nilay Patel
How Do They Rake the Floor?
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YouTube turned on the partner program for almost everybody, a flood of creators show up. Then they raise the floor because they're like, hey, a bunch of these creators are actually going to destroy our business. They said in minimum, you have to have a certain number of subscribers and watch hours. The most immediate and really tragic consequence is like, I will just to be very clear, like, not drawing a line with YouTube at all.
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