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451: How to Create, Live, and Sell a Powerful Personal Brand with Dr. Cindy McGovern
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Dolly Parton - Is Your Personal Brand a Good Idea?
The author says personal brand is useless unless we do three very specific things. The first thing is you've got to create a brand, the second is live it and the third is sell it. She recommends whittling that down to five words or phrases people will associate you with when not in the room.
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