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109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21

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Is There a Way to Free Up Space in SaaS?

Chris Anderson: We have four total people in marketing. One is completely doing sales up marketing ops, handling our sales force system and everything like that. And then our CMO who's 100% aligned with me like all the time it's just he's playing chess on everything. Like what are we going to live and die on? Is it this? So yeah, I have the ability to use an outside agency. But to be honest Chris, the agency's not going to help me if I can't give them the outline of the content for them to expand upon.

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