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#51 Wild Company: The Untold Story of Banana Republic
Founders
The Importance of Propaganda
The need for evangelists over critics has never been more important, says CNN's John Sutter. "You should try your best to just not ever say these ridiculous words," he writes of a radio host who was offended by an article about the Italian army in his business catalog. The incident brought us four times as many orders to fill as we had shorts, and it confirmed the adage that there is no such thing as bad publicity"
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