Ben and David go inside the M&A press with Bloombergâs technology M&A reporter and host of the Deal of the Week Podcast, Alex Sherman. If youâve ever wondered how stories about big deals get broken or what âaccording to people familiar with the matterâ really means, tune in for the behind-the-scenes scoop! Note: A technical glitch with our recording setup created occasional short silences between Alexâs comments and Ben & Davidâs. It shouldnât impact listenability, but we apologize for the awkward pauses!
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Topics covered include:
- Bloombergâs own fascinating âhistory & factsâ and origins following the acquisition of storied Wall Street firm Salomon Brothers
- Bloombergâs core as a highly profitable technology business (selling terminals to Wall Street firms), with a large media empire built on top of it
- The tradable value of breaking M&A news & information to Bloombergâs terminal customers, and competing on speed
- How âsources" work â and industry standard that sources be directly within the companies involved in a deal
- The coded language of M&A reporting and gleaning where information is coming from based on a storyâs structure and phrasing
- The lifecycle of a storyâsteps from sourcing to writing to release, and reasons (or lack thereof) for why stories run when they do
- Internal & external PR resources companies use for M&A
- How Alex prioritizes his time researching and creating stories, and who heâs meeting with to hear about what deals are in the works
- The difference between ânews' and âanalysis', and why news dominates the majority of stories versus deeper analysis
- Media and social media business models, their evolution in the messenger world, and speculation on Twitterâs future
- How entrepreneurs can think about interacting with the press and building relationships with the right reporters for their stage and space
- Appleâs âuniqueâ approach to press relations
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