2min chapter

The Compound and Friends cover image

The Science of Hitting

The Compound and Friends

CHAPTER

How Is the Price Per Ad Plunging?

Price per ad plunging because they're introducing new formats. They have to basically prove out the reels and things like that. What's your impression of how reels is going so far? I think it's gone reasonably well. But to your point, there has been a back lash. And they have, to some extent, just forced it on people. Until people stop complaini think this is the future.

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