Operations vs. Growth: Which to Prioritize

April 15, 2026

In this week’s NARPM® podcast, host Pete Neubig talks with Jennifer Merritt, RentScale Partner and Chief Operating Officer - Integrator, who breaks down when — and how — to hire a business development manager. From readiness and lead flow to compensation, systems and common mistakes, Jennifer shares a practical framework to help property managers build a BDM role that actually drives growth.