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4min chapter
This Music Publicist Has Upended the Entire PR Model
The New Music Business with Ari Herstand
The Reality of the Artists Industry
"I think there should be a transparency to it. Like if somebody comes to you and they said, I want rowing stone, I would hope that you have the like actual strength of character to tell the artist, it is not doable," she says. "It's just like, what are your numbers? What is your fan base?" 'If you're not getting hundreds of thousands of monthly listeners or millions, you know, and you're not like moving culture right now, you're not going to get that late night slot,' he adds.
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