4min chapter

Founders cover image

#109 Adi Dassler (Adidas)

Founders

CHAPTER

The Dossar Brothers - A Book Review

Adidas and Puma were founded by the Dossar family of Germany. Their father was a weaver until the Industrial Revolution made his skills obsolete, prompting him to switch to shoe production. In August 1914, the two eldest Dossar boys, Fritz and Rudolph were drawn into the war. They would spend four long years away from their home in the muddy trenches. Just months before the end of the war, Audie turned 17 and he's drafted. The three hardened men found their mother's laundry empty. This is where Audie's going to start his shoe company.

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