Rhiannon Payne & Justin Bowen - Agents of Change
IndieRails
00:00
Navigating Marketing in Tech
This chapter explores the unique challenges of marketing to Ruby and Rails developers, focusing on the importance of resonating with both technical users and decision-makers. The speakers discuss their grassroots approach to promoting an open-source framework, emphasizing effective documentation and the need for clear communication to enhance user adoption. Through various projects and experiences, they highlight the dynamic relationship between product development, AI integration, and the importance of user engagement.
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