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The E-Commerce Sales Funnel
The number one question I get from a lot of the big commerce community is how do I grow faster and continue this growth? The answer to that often is do you have a good sales funnel? Sales funnels come incredibly and handy once you hit that one mill mark. You're probably going to need to tweak that sales funnel and change it again. Your goal is to increase your return on ad spend as much as possible through the lifetime value of that customer.