234 - Creating vs. Capturing Demand and The Best Way To Do Both | Lifelong Customer Podcast
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The Evolution of Content Platforms
The ability for b to be professionals, to access and collaborate and engage with other people that do their job is going through the roof. Instead of going to google search, to analyst firms and to tradeic s or conferences for their information, now they go to their peers in those places. And so because of that shift, beto b, companies haven't caught up an how they measure marketing, or howthey how they execute marketing. Theyhaven't caught up and how they execute market because they haven't changed how we measure marketing. So there's this revolving cycle where they get stuck. Because the measurement model sticks them in the same place of running single channel lead gen. Get stuck.
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