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Why collaborating leads to a consistent revenue system with Director of GRO and Business Development, Jonny Fianu

The Run Revenue Show

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The Importance of Forecasting

You said it's this continuous motion, but another word you use for it is that it creates a culture of forecasting across your entire go-to-market engine. How does that come to be? Well, you still have to see a change as you start to take on board this concept that is a continuous motion, right? And I believe forecasting is something that it's played all the way up, right? To your manager, the CRO, the board, but it's also sideways, right? It's across the business.

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