2min chapter

The Run Revenue Show cover image

Why collaborating leads to a consistent revenue system with Director of GRO and Business Development, Jonny Fianu

The Run Revenue Show

CHAPTER

The Importance of Forecasting

You said it's this continuous motion, but another word you use for it is that it creates a culture of forecasting across your entire go-to-market engine. How does that come to be? Well, you still have to see a change as you start to take on board this concept that is a continuous motion, right? And I believe forecasting is something that it's played all the way up, right? To your manager, the CRO, the board, but it's also sideways, right? It's across the business.

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