The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified cover image

402. Are Software Businesses Defensible? What is the S curve and How to Time it, and Lessons from Investing in Snowflake, Databricks, and Confluent (Sebastian Duesterhoeft)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified

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Discussion on Brand Defensibility in Enterprise Software

This chapter explores the importance of brand in enterprise software and its potential tie to distribution. It discusses how certain buyer types, such as developers, may be more brand aware and provides the example of Slack's continued preference in Silicon Valley.

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