Upfront Week recap, Charter-Cox merger, Microsoft’s DSP shutdown + Horizon Media’s David Campanelli on the upfront market ahead
The Digiday Podcast
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Challenges in Ad Tech: Microsoft's Merger and DSP Shifts
This chapter delves into the obstacles surrounding the Charter-Cox merger approval and the repercussions of Microsoft's decision to shut down its demand-side platform, Xander. It also highlights the competitive dynamics in the ad tech landscape, emphasizing the growing dominance of rivals like Trade Desk and Google DV360.
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