The Odd Thing About Advertising

The audience ultimately should be the primary concern. If your goal is to make money by selling to those people, or if you're doing it through a partnership with an advertiser, then part of that means you definitely want that audience to be well. The weird thing is we've had advertisement for so long, but no real way of seeing how effective it was,. Right? No metric. You could see after an ad campaign, if sales increased and you could argue, well, some of that sales increase must be due to the advertising. And once you get that information, instead of making it more valuable, it somehow made it less valuable. So anyway, that kind of wraps up our discussion