Fiverr Product Marketing - What Are the Challenges and Opportunities?

Fiverr is a two-sided marketplace, with clients on one side and freelancers on the other. One of the challenges that we experience in Fiverr business is that we want to attract top clients by exposing highly skilled talent. We also don't want to neglect certain freelancers. So again, finding the balance and that's for the freelancer side, that's a classic product marketing role,. Giving them the tools, giving them the right on boarding to really position themselves in the marketplace.