2min chapter

The CPG Guys cover image

We Have a New CPG Guy! + 2022 Retrospective

The CPG Guys

CHAPTER

E-Commerce - It Was Never More Than 55, 45 Even at E-Commerce

If you take COVID out, the 50 to 60% of the growth in the US ecosystem was coming from e-commerce. At some point between now and 2027, the distinction between physical retail and digital retail just won't matter. It's just going to be Walmart or Target. And eventually, once Amazon buys a large scale brick and mortar retail chain, which they probably will, we know in 2027, it'll just be Amazon.

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