Build Your Brand, but You Don't Have to Be There Every Day

In this episode I talk to Rachel Rodgers. Rachel is an attorney turned business coach. She’s someone I’ve admired and respected for a long time. She helps small business owners understand contracts and the legal side of running a business, and helps them scale their business.

Rachel is a lot of fun, and she’s brilliant at business. She’s my hero because of the way that she approaches scaling a massive and successful business, and how she thinks about brand and everything else.

On today’s show we talk about why business partnerships are a bad idea. Rachel shares her keys to building a successful membership community, and the benefits of publishing a book. We also talk about why you should take expensive vacations, how to build a great team, and much more.

In this episode, you’ll learn:

• Why offering more products can hurt you in the long run
• Rachel’s clever method for scaling a business
• The relationship between current events and a successful creator business
• How Rachel builds an effective team

Links & Resources (H5)

• Nathan Barry: Authority
• Denise Duffield-Thomas
• ConvertKit

Rachel Rodgers’ Links (H5)

• Hello Seven
• The Hello Seven podcast
• We Should All Be Millionaires: The Club
• We Should All Be Millionaires: A Woman’s Guide To Earning More, Building Wealth, and Gaining Economic Power
• Small Business Bodyguard
• Follow Rachel on Twitter
• Rachel is on Instagram