
Episode 89: Harnessing Brand Power: Taylor Morrison's Marketing Dexterity
New Home Insights Podcast
Understanding Buyer Segments
The speakers discuss the different buyer segments for Taylor Morrison, including millennials, boomers, and Gen Z, and the importance of offering a wide range of products and communication strategies to appeal to them. They also talk about their methodology for understanding consumer preferences through surveys and user research.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.