Is TikTok a Spy Balloon In Your Pants? (368)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Media and Streaming - The Greatest Thing Ever?
The number of new original scripted series may start to shrink this year. The amount spent on new content will also slow or contract a contract for most of the traditional entertainment companies, say analysts. Under pressure to produce profits, media companies are now beginning to pivot their strategies from producing a glut of original content and licensing out more content to competitors. "I expect more overseas production, but far less domestically," says Wedbush Securities' Michael Packter.
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