I don't think it's a shock or a surprise that we've seen so many media layoffs in the middle of a slowdown in advertising spending and generally, especially on the brand side. I mean, a lot of this money just evaporated out of the economy. Um, snaps revenue dropped under a billion down 7% a year over a year. And then the numbers just get brutal. It had a worse operating loss or worse net loss. It did have more operating cash flow, but man, just, yeah, it's hard to find a lot that was exciting about this. They got some really tough questions on the, um, on the earnings call and one of them was particularly rude

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