I would't necessarily put i in such stock ontrest. I think the, i think the right idea is that if you direct to consumea brand, you need a home base somewhere. Like amazon is a very good saste channel for certain products. People should use it if it's appropriate. Comes to upsides and downsides. Nothing but er, you know, just that i might be a good fit. In many cases, people use a face book to find an audience, and and and advertising onngogle adverts,. or take talk now, in any ofther channels. And i think this is the key. Different proters work in different channels. Different messages move