16min chapter

New Books Network cover image

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books Network

CHAPTER

Navigating Business in China

In this chapter, the host converses with a guest who shares experiences as a CEO navigating the complex landscape of business in China. They discuss challenges like establishing relationships, government interactions, and lessons learned from early ventures, including a humorous misstep known as the 'Green Hat Award.' The narrative also highlights broader themes in international business, including the impact of the dot-com bubble and strategic shifts in a changing market.

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