How many of you believe that the World Economic Forum once said you will own nothing and be happy? How many believe they once said that? Sort of. Let's call that a yes. Would you agree? Now, they were, they were quoting somebody making a prediction, but they put it on their assets. So we can all agree that that's something they really did say. Agree. That for all practical purposes, that message is theirs and they putting it on. All right. Do you remember when the drinking disinfectant hoax came out? And I said, people, people, just read his whole statement. You can see at the beginning he's specifying its light therapy. Light