When it comes to running a business, the true value of what you offer is going to be found in the inefficient things. We as humans, are flocking lazy. And out of laziness comes pretty incredible solutions. Inefficient things make you fucking money if you can't grasp that concept.
What's the key to building a billion dollar brand? What's going to give you that edge over your competition? The so-called "gurus" will tell you it's the latest hi-tech silver bullet...that new platform or software that will make everything easy & efficient & will streamline & automate some aspect of your business so that customers will just come rolling in. But that's the true. The key is not easy or efficient, but it costs a lot less money & will make you FAR more. What it is? Listen & find out.