Getting the Customer Into the Habit of Using Data

A lot of these are overlooked. We're talking about very miniscule data sizes where I don't know that you need a column store or a data warehouse to query this data, it just isn't necessary. One of the biggest cases we had in the statistics was our teams used to ingest data at midnight from our engineering team and just derive insights the next day. So what happened yesterday was today's analytics. And so we optimize for that sometimes.