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18min chapter
Wie Temu und Shein den Markt verändern – Interview mit Jochen Krisch von Exciting Commerce
Startup Insider
Preiskampf und Marktpositionierung im E-Commerce
Diskussion über die unterschiedlichen Geschäftsmodelle von Shein, einem Fast-Fashion-Unternehmen, und Temu, einem breit aufgestellten Discounter, die beide chinesische Produzenten für günstige Preise nutzen. Es werden Themen wie Direktvermarktung, Preismodelle, Kundenbindung und die bevorstehenden Börsengänge der Unternehmen behandelt sowie deren Strategien für eine internationale Marktpräsenz.
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