Bloomberg Businessweek Weekend - March 8th, 2024
Bloomberg Businessweek
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The Rise of Non-Alcoholic Options and Evolving Consumer Preferences in the Wine Industry
The chapter explores the increasing popularity of non-alcoholic beverages like non-alcoholic beer and the shift in consumer behavior towards healthier options. It discusses the trend of offering non-alcoholic pairings alongside traditional alcohol pairings in tasting menus, signaling a significant change in the wine industry. The conversation also highlights the industry's focus on creating engaging wine experiences and the growing interest in alternative wines, particularly from Portugal.
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