Can You Create an Extension of Your Youtube Experience for Your Community?

Drop culture is cool, but it doesn't have the same scale as other things that we've talked about so when you say somewhere between a and b, yo, a minus. These products are not a big part of his revenue strategy. They're a part of his community building strategy. It's also ok to take your brand and put it into physical space, but as a community building tactic more so than as a revenue or profitability tactic. When you're looking at launching a pro t that's mainly about community, that's when i do think it's ok to work with some of these companies because they are giving your community an ability to support you.