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In this LMScast episode, Chris Badgett shares details about the biggest sale of the year for course creators: LifterLMS’s all-November sale (Black Friday through Cyber Monday), which runs from November 1 through December 1 (Cyber Monday). It’s our biggest sale in 12 years, and it’s live now on Black Friday Deals page.

This year, LifterLMS is offering 60% off any bundle or add-on, plus $4,000 in bonuses. The event is intentionally spread over the entire month to reduce one-day pressure. Use coupon code BLACKFRIDAY25 to enjoy 60% off all LifterLMS products.

Chris emphasizes switching from closed, expensive SaaS platforms (Kajabi/Teachable/Thinkific) to open-source WordPress + LifterLMS, which is fully extensible and configurable so you control your site, data, pricing, and feature stack instead of building on “rented land.

Existing LifterLMS users can take advantage of the season to upgrade (for example, from the Universe Bundle to the Infinity Bundle) by emailing team@lifterlms.com for a special proration coupon that combines the sale discount with credit for their current license.

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Here’s Where To Go Next…

Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website.

Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS.

Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014.

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Episode Transcript

Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show.

Hello, and welcome back to another episode of LMScast. I’m Chris Badgett, and today we’re doing a solo episode called A Season For Course Creator Freedom. So it’s that time of year again, this is the Black Friday, all November sale that LifterLMS runs this time of year. We like to reduce the pressure of Black Friday sales, so we actually just open it up for the whole month of November.

This is our biggest sales event of the year, and it’s really a time for course creators, coaches, education entrepreneurs, and the WordPress professionals and agencies that serve this industry to get the best learning management system for WordPress at the best price during our sale. On any new order, you’re gonna get a 60% discount, and you’re also going to get $4,000 worth of bonuses, which I’m gonna go over in detail on this episode.

So if you haven’t moved over to LifterLMS yet, perhaps you’re using a hosted course platform like Kajabi or Teachable or Thinkific or some kind of what we would call a. SaaS, LMS, it’s a software as a service. They have really expensive monthly fees and a very limited feature set that you cannot extend.

This is a great time to move over to WordPress, to open source software and a learning management system that’s both customizable, affordable, completely extendable, gives you full ownership of the platform so you’re not creating. Your online education business essentially on rented land, basically on somebody else’s website.

If you’ve been in the LifterLMS community already, perhaps you’re using the free LifterLMS Learning Management System plugin. That’s great. This is a great time of year to upgrade and get some of the advanced features that are available in our paid plans. So you get the 60% discount. Best time of year at the best price for the best tool.

And I want to go over a little bit about what’s new, this LifterLMS, black Friday, all November sale. It’s wild to think about. We’ve actually done a Black Friday sale for 12 years at LifterLMS, which is pretty incredible. But we always try to level up the. Value we create when we do our Black Friday all November sale.

So one of the ways we do that is by figuring out what we can do for bonuses and really over deliver on bonuses. So if you make a purchase of any new bundle during Black Friday, all November, so basically from November 1st through December 1st, which is technically Cyber Monday. You get a 60% discount and $4,000 worth of bonuses.

So let’s talk about the bonuses. If you’re here, you probably already know how awesome the LifterLMS software is and who doesn’t want a good deal and a great price. So there’s the discount, but let’s talk about the bonuses. The first bonus, which. Adds a ton of value, is a $2,000 course that we created called The Perfect Offer Playbook.

Now, this course was delivered live with a live audience several months ago, and we put a lot of work and effort into solving some of the biggest core foundational challenges that course creators and education entrepreneurs have. That makes or breaks the difference between a platform project, an education company being successful or not.

So at the core of every course or coaching program or internal training site or continuing education program, there’s a very specific offer that everything else is built on. So regardless of your what learning management system tool you are using. If you do not have the offer fully dialed in and the best offer, you can present it either.

In the worst case, it can just lead to a failed project. But as we go out the spectrum, you could be not charging what you could, so a lot less profit. Your students aren’t gonna be as happy with what you’re offering, so you’re going to have low conversion rates and things like that. So we really went into the art and science of Perfect Offer Construction.

That’s why it’s called the Perfect Offer Playbook. It’s 11 lessons. They’re very good. They’re very in depth, and it is the one primary thing holding back most course creators and coaches and community builders and online education providers. From creating something that works. So if you get the offer right, everything else gets a lot easier.

It’s more straightforward, it’s easier to sell, it’s easier to attract students. It’s easier for students to enjoy your program and get the results you promised in the marketing or in the learning objective. So the perfect offer playbook is a huge bonus. If you order a new order of lifter LMS today.

I would recommend you jump into the Perfect Offer Playbook today and get started on that. ’cause a lot of people get distracted into software tools and automation and video cameras and the website and all these things, but none of that matters unless you get the offer, that’s why we created the Perfect Offer Playbook, and you can get that as a bonus while getting LifterLMS at the 60% discount.

I also wanna mention if you are an existing LifterLMS customer, you can also take advantage of the sale and the offer. This is the best time to upgrade to a bigger bundle, which we’ll talk about in a little bit. But if that’s you, if you’re already a customer and you’re like, this sounds great, I’m really ready for the Infinity bundle, which is all the software we make.

I want to get at a great discount and get all these bonuses. Just send an email to team@lifterlms.com and let us know what you’d like to upgrade to, and we’ll give you a special proration coupon that will give you an even bigger discount for the for the sale, but also pro rating the existing value of your license so that you can save even more money and move forward with an upgraded bundle and all the bonuses.

So bonus number two is the YouTube traffic system. So one of the best ways for course creators and education entrepreneurs to get leads to build a lead generation machine for their course or membership site is to make some very strategic videos. Now, here’s the thing. A lot of us may be good at video content creation because we’re used to doing that.

As course creators making videos, delivering live trainings on Zoom and so on. But we don’t really have the time or the desire to become a full-time YouTuber and create a YouTube channel with thousands of videos and all of that. But you don’t have to get the benefit of YouTube, we’ve actually distilled it down to three specific strategic videos that any education entrepreneur can make.

To create a YouTube lead and sales machine on I autopilot without spending money on advertisements, like promoting your YouTube videos and ads. So we’ve built this, we’ve built this system that you can use and all you have to do when you go through the training is learn how it works and then create the three specific types of videos, put them on YouTube.

Follow the processes in the video of how that translates from people watching your videos to enrolling in your courses in memberships. It’s a very valuable bonus. If you want more leads and sales and you want marketing that doesn’t cost much, but about one day’s worth of your time to make three specific videos, you’re gonna love the YouTube traffic system.

The next thing we offer, which is another reason. To get the Black Friday bonuses as soon as possible is the Black Friday Sales and Marketing 1 0 1 course. Now what that is it teaches you how to do event based marketing so that you can leverage existing buying behaviors that happen naturally in different niches and so on.

As an example. In the software world, a long time ago, we realized that the way people would shop for Christmas at a mall, say for Christmas presents on Black Friday we, a lot of these retail establishments will use that event and do some of the biggest sales of the year. Software industry figured that out.

WordPress product companies figured that out. That we could tap into this same desire to get discounts and good deals during the Black Friday season. So we, like I said, I’ve been doing this for 12 years because it works. But here’s the thing. With LifterLMS, we typically make three to five times the amount of money that we make in a normal month during the Black Friday season.

So how do we do that? This free co, this course, which normally costs $500 you can get at any time, comes as a bonus during our Black Friday all November sale. If you wanna learn how to do event-based marketing and even learn what we have to teach you and implement it fast, you can even get going this Black Friday season as of this recording.

That’s still like more than three weeks away. So you could learn, implement, and do event-based marketing. And instead of taking decades like we have to figure this out and how it works, you can do it in days by doing our compact training on how to do event-based marketing around holidays like Black Friday.

We give you all our secrets in the Black Friday Sales and Marketing Online 1 0 1 course. So the next bonus is the online education company startup checklist. This is super powerful going back again to the classic mistakes that course creators make. People building education companies, especially if you’re early on or even if you’re established, there are a few decisions and actions to take so that you can.

Set up your online business correctly. We go into business formation, how to think about the banking, how to think about all the key aspects that go into building an online education company. Me personally, I never went to business school. I never, I didn’t grow up in a family of entrepreneurs, so I had to figure all this stuff out and what the online education company startup checklist does for you.

Is it will give you the key items that you 100% need to check off the box. And even if you’re an established company, whether you have an education company or you are building LMS websites for clients, if you miss any one of these things, it causes a big headache and problem later. So again, with this bonus, we are condensing decades into days.

So you can. Get set up the right way. Avoid the classic mistakes, fix any, online education company, business essentials that you may be missing. The next thing we’re offering is a bonus live event with myself and our live team with, it’s a bonus office hours mastermind call. So this is a live call on Zoom if you have.

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The universe bundle or the LifterLMS infinity bundle. You have access to a call like this every single week. It’s one of the ways LifterLMS is different. We actually appreciate and like talking to our customers and users live and helping them. So that’s our bonus. One hour call. You can come with specific questions.

It’s also a mastermind. So what do I mean by a mastermind? It’s a mastermind because you’ll meet other people who are doing similar things to you that have challenges and are looking for strategy or technical support or help. So you can kind of network with other education entrepreneurs or LMS website building professionals just like you.

And sometimes even if you don’t have a specific question. This is one of the great things about a call like this. Just by coming and listening, you can learn a lot. You could learn about a problem you didn’t even know you had, or an opportunity that you didn’t even realize was there right in front of you.

So there’s a lot of learning and connection. People have even become business partners and work together after meeting on calls like this. So it is very valuable. So no matter what you get from LifterLMS, during Black Friday, all November, we’re hosting a special. Live office hours mastermind call. So that’s a great bonus.

And the next thing is a gamification resource for you, which is an achievement badge and certificate background set. So what do I mean by that? So achievement badges allow you to add little popup gamification, icons as students. Do certain actions on your site that you design. So maybe if they complete a certain section of a course, they get a certain achievement badge.

The certificate, background sets, LifterLMS has a full certification engine, so if you want to create a certification program. You can do that and it can be completely automated. The certificate generation system with LifterLMS. Before that, you want to have a nice looking certificate background, so when a student earns the certificate, they, it’s presented in a way where used to seeing in the offline world, similar to a graduation dis diploma.

Now the challenge with achievement badges and certificates. Is that it requires graphic design skills. So what we’ve done in this bonus is we’ve actually given you a collection of achievement badges that you can use to get started right away, as well as certificate background so that you can design the certificate logic in LifterLMS, like when somebody completes this course or this series of courses in a membership.

Or a course track, we call it, they can earn a certificate. But it’s, you need a good certificate background to go with that. And we’ve given you a set that you can just start using without having to pay a graphic designer or figure all that out yourself. If you haven’t thought about gamification or you haven’t thought about certificates, I would encourage you to just take a second look at those things, even if you’re not doing something like.

Er LMS continuing education where people have to, get a certain number of credit hours during a year to keep their job or, and things like that, or to keep their license. Certification is very powerful. So you may have a certification opportunity that may be more informal or just another way to motivate your learners.

Or give them a sense of accomplishment and so on. So check those out. And if you’re new to the LifterLMS pricing, we have three bundles. There’s the earth bundle, the Universe bundle, and the Infinity bundle. So the earth bundle is our cheapest bundle, and what that includes is all the automated e-commerce features.

If you want to be able to sell access to your courses or memberships, or create recurring revenue or one-time payments or any pricing model you can think of, you’re gonna want our Earth bundle, which integrates you with best in class payment processing through tools like Stripe and. PayPal as well as others like authorized.net, or you can integrate with the WooCommerce ecosystem through their shopping cart as well.

All that’s included in the Earth bundle, so the Universe Bundle gives you all of that. Plus it gives you our theme called Sky Pilot, which is the only modern. WordPress LMS theme with exclusive focus on creating beautiful learning sites that students find engaging and easy to use. So if you’re at a point where you want to use modern WordPress and you want to have as few tools from as few companies as possible, you’re gonna love our Sky Pilot theme.

The Universe Bundle also comes with some of our integrations, like with the form plugins, like Gravity Forms. It comes with integration with popular email marketing platforms like MailChimp or Kit, formerly known as ConvertKit. So that’s the universe bundle. And then our top bundle is called the Infinity Bundle, which includes everything that we’ve just talked about, but also a ton of advanced feature add-ons.

For example. If you want to do advanced quizzing with grading and more question types, you’d want our advanced quizzes add-on. If you want to add an online community to your website that’s similar to a Facebook group, but on your website you would like our social learning add-on, if you want to add coaching to a learning experience, like a course you would, like our private areas add-on.

We have. Many different add-ons to fulfill many different use cases like private site, which helps turn your LMS into a completely private internal company training portal type site. That’s LifterLMS private site. And the great thing is, and there’s many more, but the great thing about these add-ons is we launched new ones.

So for example, we’re getting ready to come out with a continuing education add-on that you’re gonna love. If you’re in the continuing education niche, some of our most successful users of LifterLMS offer continuing education in niche scenarios like for nurses or some kind of license they need to keep or for some kind of just continuing education or professional development.

In the medical field and all kinds of different niches. You’re gonna love that one. That one’s literally about to release. As we’re making this video, and I should also mention, one of our most popular add-ons is called Groups. And what groups allows you to do is offer training at scale into groups. So you can offer courses and memberships to individuals, but you can also offer them.

At scale to entire groups like companies, so a company could buy your a hundred seats in your course, and then it gets its own part of your LMS where that group buyer can invite in team members and managers, and it’s all front end reporting. The people never log into the back of WordPress. It’s a very popular advanced way to use LifterLMS so that you can make more money.

Or drive greater impact by offering training at scale in the groups like companies, schools nonprofits, or really any kind of organization or group that you can think of. So the Infinity Bundle has everything we make, all the e-commerce, all the integrations, our theme and all the advanced add-ons. And what typically happens this time of year.

Is a lot of new people will get the infinity bundle ’cause they want it at the best price and they want everything and they want all the bonuses. And existing LifterLMS customers take the opportunity to upgrade into the Infinity bundle from a lower bundle so that they can get, unlock all the features and capabilities of LifterLMS.

If you’re listening to this and this looks interesting to you, I would encourage you to go to lifter lms.com/black-friday. If you go to our website, you’re not gonna miss it. There’s a little banner where you can click through to the Black Friday landing page, and that goes over all the details.

Gives you the coupon code and the links to purchase LifterLMS during our biggest sale of the year. In terms of your bonuses, instantly after purchase, you’re gonna receive an email that has a link to either enroll in those paid courses that we talked about in the bonuses, but for free. And you’ll get download links to the resources that are downloadable.

So I would encourage you to go to lifter lms.com/black-friday. This is our biggest sales event of the year. These bonuses are great. We really tried to overdeliver and just add as much value and solve as many of your problems as we could, not just by providing the best software, but also giving you some great bonuses to help you on your journey.

So if you want the best LMS at the best price, go to LifterLMS today. Take advantage of the Black Friday all November sale. You’ll instantly get access to the bonuses. The sale is only valid through the end of November, basically the end of December one, and it will be gone. So if you like to save money and you want these bonuses, take action today.

It’s great to be with you on the journey. Thanks for listening to this episode, and we will catch you in the next one. Take care.

And that’s a wrap for this episode of LMScast. Did you enjoy that episode? Tell your friends and be sure to subscribe so you don’t miss the next episode. And I’ve got a gift for you over@lifterlms.com slash gift. Go to lifter lms.com/gift. Keep learning. Keep taking action, and I’ll see you. In the next episode.

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The post A Season for Course Creator Freedom: LifterLMS Black Friday appeared first on LMScast.

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