How to Create a Marketing Experiment?

If i granted you the necessary budget to run a marketing experiment of your choosing, what would you want to explore right now? I would try content creation in person through micro events. Why not just get like, ten marketers together to hang out? Lik, no, like, it's not even alice related. Just like, get together t talk about a b m or whatever. You've got audiograms coming from it. Youve got video pieces of it. And then everyone can like, use and repurpose however they want.