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Excalation of Commitment
Excalation of commitment happens in every workplace. Why do we fall into the same trap again and again, even when all the evidence points us the other way? Sunk costs are part of a story, but decades of research show that the most powerful forces aren't economic, they're emotional. If this can happen to an expert on excamation of commitment, what hope is there for the rest of us? I realize i'm in it, but i still realize that it is a very difficult situation. And maye i can tell myself it might be a lie, that this might be one of the exceptions in which it actually might be rational to invest more in the situation.