What's the Gospel of Your Business?

The only way to be able to have evangelical marketing is when that person believes it at their core. Every salon out there, I don't have a dog in the fight again, we sold our salons about two years ago. The number one profit center for every one of those businesses in the entire world is the products that they sell. So why not support your business anyway? Because if that business is profitable, they will educate themselves and give you better service.