2min chapter

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Reid Hoffman and Sridhar Ramaswamy | Taking on Tech Giants

Greymatter

CHAPTER

How to Get the Attention of a Startup

There's two basic approaches that you can take. One is to stay under the radar, and so to grow in the background until it's too late for them to do something about it. The other is to be loud or even confrontational. And i guess the question would be, how do you decide which of these approaches to take? I'm a strong believer in civil discourse, and so we very much stick to that. Do i like every headline that comes out about neva army? No, but, you know, that's the price for making sure e know about the product.

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