3min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Rebecca Kaden – Thesis Driven Investing - [Invest Like the Best, EP.155]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Investing in the Things You Believe In

Investing is this very complicated field worth many trillions of dollars and a lot of smart people. But the foundation is pretty simple, where usually you should invest in the things you believe in. And so taking that in a consumer prodectized way was a really good place to start. So now on their banking product, as you spend on the card, you get fractional shares of stock in what you're spending in. That starts your portfolio. They can look at that data and say, because they have all the customers spend data, a customer that now owns shares, or fractional shares, of starbox or walmart, spends meaningfully more money with that brand Because they feel like

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