This week we’re joined by Kallaway, a creator and operator building a profitable media business by treating content like a system. In this episode, we break down how he thinks about distribution, YouTube packaging, short-form frameworks, and turning attention into a scalable, $1M-per-month business.
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Kallaway
Sandcastles
YouTube
Instagram
TikTok
LinkedIn
Website
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Timestamps
00:00 Introducing Kallaway
01:05 The $1M/month content machine
10:01 Bringing a consultant mindset to content creation
15:09 Treating content like a science
20:29 Long form video production process
26:22 Replicating your past successes
34:02 How rapping helps you be a better YouTube
38:05 Short form video production process
41:24 De-risking your failure in short form video
47:43 Creating content without being a creator
