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89- Warby Parker - Business Design Teardown
d.MBA
The Importance of Pricing Your Products
The founders of a company that sells high-quality glasses and lenses for $45 ended up doubling the starting retail price based on advice they got from investors. "It really does make you think about the ethics of a business model where you are charging hundreds, thousands, times mark up," he says. The Von Festendorp price sensitivity meter is a way to figure out what is a good price for your product or service.
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