Sonos: "I really believe in getting right back in the saddle and just going right back at it" He says he's been reading a book about people who had to be 'masters' of their environment. Sonos: I think if you think of life 200 years ago, on the frontier, in a very wild place, you had to be highly competent to survive. If you weren't, nature had a way of weeding you out pretty quickly.

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