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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

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How to Give People a Five X ROI

The card abandonment thing solves the problem that you have to be logged in to a Shopify store to get paired to a first party cookie to actually fire an email from Klaviyo. For me, it's the earnings from a Kajabi business. Once you have a global metric that will grow your company, it gives you permission to exit the majoring in minors and do some things that you can't measure that matter far more.

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