The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#94: Product Marketing and Career Coaching with Yi Lin Pei

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Transitioning from Content Marketing to Product Marketing

In this chapter, the speaker shares their personal journey of transitioning from content marketing to product marketing, discussing the challenges, opportunities, and strategies they employed to pivot into the new role. They also delve into their experience as a director of product marketing at Teachable, where they discuss the challenges faced and how they redesigned the process to make it more effective and strategic.

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