16min chapter

Leading Voices in Real Estate cover image

Sharon Wilson Géno | President of the National Multifamily Housing Council (NMHC)

Leading Voices in Real Estate

CHAPTER

Navigating the Challenges of Housing Development and Perception

This chapter explores the housing crisis impacting the working class, advocating for multifamily housing development to address shortages. It emphasizes the role of educating and engaging millennials in housing activism, while also discussing the hurdles posed by nimbyism and rent control. The conversation delves into the dynamics of the rental apartment market, addressing the varying behaviors of different types of owners and their impact on industry standards and tenant satisfaction.

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