The rise and stall of Xiaomi India
Finshots Daily
00:00
Xiaomi's First Big Mistake
Xiaomi's first flagship was priced at just 13,999 rupees. Within a short span of 3 years, Xiaomi snagged a 24% market share in the smartphone's division. The company achieved that initial burst of success by focusing squarely on the sub 15,000 rupee market. It then went and launched its budget phones to target the masses too.
Play episode from 02:07
Transcript
