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Xiaomi's first flagship was priced at just 13,999 rupees. Within a short span of 3 years, Xiaomi snagged a 24% market share in the smartphone's division. The company achieved that initial burst of success by focusing squarely on the sub 15,000 rupee market. It then went and launched its budget phones to target the masses too.
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Listen to the best highlights from the podcasts you love and dive into the full episode