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180 Story Driven by Bernadette Jiwa

The Marketing Book Podcast

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The Secret of Being Extraordinary Is in the Small Choices We Make

The secret of being exceptional is in the small choices we make. We've got to think of every aspect of the business, and every choice we make contributes to the whole. You could have the most fabulous kitchen equipment, but if you buy sub standiad ingredients, you're not going to get the same result as if you invest in i od ingredients. And that' i think what we forget in business are it's not just one dimensional.

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