Boost Your CPA With Your Creative Testing

A part of a test is to reduce the number of variables, five tests going on in a CBO environment. I'm sacrificing confidence for volume. And where spend is delivered isn't because it was better than a control embedded in the other test. If you're running 10, 20, 30 different creative tests, you have no idea why things are working. Ultimately, your creatives determine your CPA and your CPA should match your business objectives.